FT 4X: Analysis beyond the hype.

(images courtesy of Toyota USA’s press site) When Toyota published the initial press release for the FT 4X concept, the automotive press and Toyota truck enthusiasts (myself included) practically lost their minds over the prospect of the Japanese automaker relaunching  a successor to the much loved and discontinued (after MY ‘14) FJ Cruiser. All  this…

ICON: In the business of making icons even more iconic.

“Craftsmanship,” these days, is a term car makers use in press materials more as a metaphor than a physical manifestation of one mans attention to detail in fashioning a particular car part of a bespoke nature. In other words, it’s as elusive as a unicorn in today’s automotive offerings. Even when you go to the…